Some people will say you need to create your “personal brand”. Others will guide you to develop an”elevator speech” that sounds boringly similar to your competition. And others will encourage you to move beyond resumes and job boards to promote your value by leveraging key marketing and sales strategies. Many of these suggestions come from people who have little expertise in the area in which they are advising you.
To multiply your options and guide your career toward the career income and opportunities you desire, you must do all these things… do them very well… and more!
A comprehensive, written self-marketing plan
Among our extensive client materials is a 10+ page Personal Marketing Plan template. This document guides clients in the development of a unique plan for targeting specific roles/organizations/employers, defining your brand, delivering powerful self-selling messages, leveraging networking contacts, crafting a distinctive elevator speech, structuring experienced-based stories that sell your value, and choosing the most effective mix of possible career seeking actions… all focused on moving you forward efficiently toward your career desires.
We’re not talking about a cookie-cutter one-page “marketing plan” like the thousands generated by outplacement firms each month. This is a thorough, thoughtful, strategic document that guides specific actions. In addition, various exercises are available to help you practice presentations that are necessary for securing positive responses while networking and interviewing.